IPSOS EQUALITIES INDEX 2024

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Storytelling: audience calibration slide · 70%

The gap between the oldest and youngest generations is starkest in Canada (56% of Baby Boomers believe their country is a meritocracy vs 31% of Gen Z), Colombia (65% vs 40%), and Mexico (66% vs 43%).

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Data points: 43%, 40%, 38%, 8pp, 11pp, 49%, 56%, 31%, 65%, 40%, 66%, 43%.