IPSOS POPULISM SURVEY · page 6 of 52
The framework is a custom triangular model illustrating the conditions for populism.
Consulting deck · situation_overview · establish_context · dense density
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Audience Definition slide · 70%
By populism, we mean a political strategy employed by a political entrepreneur with some specific aim, usually electoral, in mind.
Audience Persona slide · 60%Any successful political entrepreneur depends on two additional pillars: (1) popular support of anti-establishment actions, and (2) a structural opportunity, such as an economic calamity or changing demography.
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