Advancing Medical Affairs through Analytics

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Three horizons (McKinsey) slide · 70%

Horizon 1: Activity tracking. Horizon 2: Shifts in HCP knowledge and beliefs. Horizon 3: HCP behavior change. Horizon 4: Impact on clinical practice and outcomes.

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hfs-horizons 90%

The slide explicitly defines a four-horizon framework for measuring impact over time.

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The slide outlines a four-horizon maturity model for measuring medical affairs impact.