GEM Outlook 2023-2027 Hong Kong · page 19 of 34
Data source: PwC Global Entertainment & Media Outlook 2023-2027.
Consulting deck · industry_trends · analyze_data · dense density
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Action Titles slide · 85%
Title: HK advertising will be dominated by digital
AIDA Model slide · 70%Internet advertising in Hong Kong continues to grow at 6.44% CAGR, at US$2.12 bn in 2027 from US$1.55 bn in 2022.
Color Strategy slide · 75%Red non-digital vs grey digital across all charts
Small Multiples slide · 85%Pie charts across Global/Mainland/HK x 2 years
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