Global Family Business Survey 2018 · page 23 of 56
Includes a profile of Andrea Illy and key company metrics.
Consulting deck · case_study · illustrate_case · overcrowded density
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Audience Definition slide · 70%
the company's values underscore that mission
Audience Persona slide · 70%Andrea Illy, Chairman
Authority Bias slide · 85%Andrea Illy (illycaffè) chairman headshot
Concrete Language slide · 80%€467m turnover, specific KPIs
Social Validation slide · 70%illy as values-driven precedent
Storytelling Effect slide · 60%During a global coffee crisis from 1998 to 2002, prices skyrocketed, consumption fell and the euro was in turmoil.
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No frameworks
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