IAB Podcast Ad Revenue · page 6 of 14
The chart uses a waterfall-style connector to show growth rates between bars.
Consulting deck · market_sizing · size_opportunity · balanced density
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Slide schematic 4/5
chart 1/1 disclaimer 1/1 metric 0/1 source-note 1/1 title 1/1
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metric · primary
Components 5
bar-vertical disclaimer primary source-note action-title
Tools 7
Inductive Reasoning loop · 70%
First evidence point in pattern-hunter loop on growth
Action Titles slide · 70%Podcast advertising revenue grew at a double-digit rate from 2015 to 2016, and the growth is forecast to build in 2017.
Action Titles slide · 90%Title states insight: 'grew at double-digit rate... forecast to build'
Annotation slide · 90%Arrows annotate 72% and 85% YoY growth between bars
Chart Selection Guide slide · 80%Bar chart fits comparing three discrete years
Pre-attentive Attributes slide · 70%Orange bars and grey arrows pop against white
So What? Test slide · 85%Title delivers the implication, not the topic
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Frameworks 0
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No frameworks
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