Naturally, many respondents see data as a key building block of CX. Four in ten put it in their top three in terms of CX importance (Figure 4), and more than half (55%) say they are increasing investment in how they make use of data for CX (Figure 7).
Bridging Customer Experience Gap · page 21 of 56
The slide includes a testimonial from Sanjit Badhan and a stacked bar chart showing investment levels (Increasing, Keeping the same, Decreasing).
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