2011 China Luxury Market Study

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Slide schematic 4/4

chart 1/1 disclaimer 1/1 legend 1/1 title 1/1

Components 4

marimekko disclaimer legend headline

Tools 2

Action Titles slide · 88%

Title states 'top 5 brands account for ~50% of sales'.

Annotation slide · 65%

Note clarifies 'Top 5 brands by category in alphabetical order'.

Metrics 1

Market share share_penetration · 50%

In each luxury category, the top 5 brands account for ~50% of sales

Frameworks 1

marimekko 100%

The chart visualizes market segments and concentration using variable width and height bars.

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