Total luxury spend by mainland Chinese reached RMB212B in 2010; ~60% spent outside mainland
2011 China Luxury Market Study · page 4 of 27
The chart uses a stacked bar format to show absolute values (RMB B) and relative proportions of spending locations.
Consulting deck · data_table · analyze_data · overcrowded density
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chart 1/1 image 1/1 list 1/1 quote 1/1 source-note 1/1 title 1/1
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bar-stacked photo bullet testimonial source-note headline
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Action Titles slide · 90%
Title states 'RMB212B in 2010; ~60% spent outside mainland'.
Audience Definition slide · 70%The slide mentions 'Bain Survey of Luxury Goods Consumers in Mainland China 2011 (n=1,959)', indicating a defined audience for the data.
Chart Selection Guide slide · 75%Stacked bars splitting domestic vs overseas spend.
Color Strategy slide · 70%Red used to mark a key segment within stacked bars.
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