Proliferation of online marketing through social media to generate excitement and increase mindshare
2011 China Luxury Market Study · page 17 of 27
The slide uses a bar chart to show consumer preference for social media and a grid of screenshots to illustrate brand presence on Chinese social platforms.
Consulting deck · industry_trends · establish_context · dense density
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Slide schematic 8/8
chart 1/1 image 5/5 source-note 1/1 title 1/1
Components 8
bar-vertical screenshot screenshot screenshot screenshot screenshot source-note headline
Tools 4
Action Titles slide · 88%
Title states 'Proliferation of online marketing through social media'.
Annotation slide · 70%Callout '79%' noted as key stat in inventory.
Chartjunk Elimination slide · 70%The slide uses a clear and simple bar-vertical chart with a metric/primary value, indicating an effort to eliminate chartjunk.
Data Story Arc slide · 50%The slide presents data in a narrative context, telling a story about luxury consumers' information sources.
Metrics 1
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