Tier 2/3 cities continue to be an important battlefield for luxury brands in China
2011 China Luxury Market Study · page 15 of 27
The chart highlights the expansion strategy of luxury brands into lower-tier cities in China.
Consulting deck · market_landscape · analyze_data · dense density
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Slide schematic 6/7
chart 1/1 disclaimer 1/1 legend 1/1 metric 0/1 source-note 1/1 table 1/1 title 1/1
1 without position metric 1
metric · primary
Components 7
bar-stacked disclaimer legend primary source-note data headline
Tools 7
Parallel Structure loop · 75%
Loop opener: each trend slide follows same numbered-badge format.
2x2 matrix slide · 70%The table/data component presents a comparison across different categories, similar to a 2x2 matrix.
Action Titles slide · 90%Title states 'Tier 2/3 cities continue to be an important battlefield'.
Annotation slide · 80%Total store counts annotated under each brand bar.
Chartjunk Elimination slide · 70%The slide uses a clear and simple bar-stacked chart with a legend, indicating an effort to eliminate chartjunk.
Chart Selection Guide slide · 90%Stacked bar chart of new stores by tier across 17 brands.
Color Strategy slide · 80%Three gray shades distinguish Tier 1 / 2 / 3 city contributions.
Metrics 1
Frameworks 0
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