2011 China Luxury Market Study · page 13 of 27
2011 China Luxury Market Study · slide 13
Consulting deck · testimonial · illustrate_case · dense density
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Slide schematic 6/8
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Components 8
callout disclaimer testimonial testimonial testimonial testimonial quote headline
Tools 4
Action Titles slide · 90%
Title 'cautiously optimistic outlook on China luxury market'.
Authority Bias slide · 80%Senior brand executives cited as authorities on outlook.
Credibility Transfer slide · 90%Each quote attributed to VP / China CEO / China MD of luxury brands.
Emotional Appeal slide · 88%Four executive quotes invoking sentiment ('cautiously optimistic', 'positive and confident').
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 0
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No frameworks
No framework match is anchored to this slide.