2011 China Luxury Market Study · page 11 of 27
2011 China Luxury Market Study · slide 11
Consulting deck · industry_trends · analyze_data · overcrowded density
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Slide schematic 7/9
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Components 9
bar-stacked-100pct photo primary paragraph testimonial testimonial quote source-note headline
Tools 4
Action Titles slide · 88%
Title states 'Gifting remains a significant part of luxury spending'.
Chart Selection Guide slide · 85%100% stacked bars 2009-2011 splitting Gifting vs Own.
Color Strategy slide · 80%Red highlights the 'Gifting' share against gray 'Own' share.
Emotional Appeal slide · 70%Two consumer verbatims about taste, social status, getting deals done.
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Frameworks 0
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No frameworks
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