The digital economy is on track to reach ~$45B by 2025, fueled by strong expectations of economic growth
e-Conomy SEA 2023 report: Vietnam · page 3 of 14
Includes CAGR annotations between years. Source: Bain analysis.
Consulting deck · market_sizing · size_opportunity · dense density
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Slide schematic 7/8
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metric · primary
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bar-stacked bar-vertical bar-vertical bar-vertical bar-vertical primary source-note headline
Tools 6
Data Story Arc loop · 60%
GMV trajectory framed Context (2021)→growth→Insight ($45B)→Implication ($90-200B 2030).
Action Titles slide · 90%Title states the insight: '~$45B by 2025, fueled by strong expectations of economic growth'.
Annotation slide · 85%CAGR labels (38%, 19%, 20%, 198%, etc.) annotate growth between bars.
Color Strategy slide · 70%Two-tone blue distinguishes Transport vs Food sub-segments.
Data-Ink Ratio slide · 65%Minimal axes/gridlines, no chartjunk; bars + values + CAGR only.
Small Multiples slide · 90%Five repeated bar charts: Overall, E-commerce, Transport & food, Online travel, Online media.
Metrics 1
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