Travel recovery to drive near-term growth, but e-commerce remains the power driver towards a ~$50B digital economy in 2025
e-Conomy SEA 2023 report: Thailand · page 3 of 14
Includes CAGR annotations between years. Source: Bain analysis.
Consulting deck · market_sizing · size_opportunity · dense density
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Slide schematic 7/8
chart 5/5 metric 0/1 source-note 1/1 title 1/1
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metric · primary
Components 8
bar-stacked bar-vertical bar-vertical bar-vertical bar-vertical primary source-note headline
Tools 10
Inductive Reasoning loop · 60%
Loop opens by stacking parallel evidence pieces toward a pattern
Parallel Structure loop · 70%Same chart template repeats across loop slides
Action Titles slide · 90%Title states the so-what: 'Travel recovery to drive near-term growth, but e-commerce remains the power driver towards a ~$50B digital economy in 2025'
Annotation slide · 85%CAGR % arrows annotated between bars (2%, 16%, 17%)
Big Idea Formula slide · 50%title/headline: Travel recovery to drive near-term growth, but e-commerce remains the power driver towards a ~$50B digital economy in 2025
Chart Selection Guide slide · 80%Column charts for time-series GMV across years 2021-2030
Color Strategy slide · 70%Two-tone blue palette distinguishes Transport vs Food in stacked bar
Data-Ink Ratio slide · 75%Minimal gridlines, no 3D, clean bars with embedded labels
One Idea Rule slide · 65%Single thesis (digital economy growth) supported by all five charts
Small Multiples slide · 90%Five column charts (overall + 4 verticals) in identical format for comparison
Metrics 1
Frameworks 0
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