Online grocery remains underpenetrated and offers significant opportunity for growth
e-Conomy SEA 2021 Roaring 20s: The SEA Digital Decade · page 50 of 129
The chart is a Marimekko-style representation of category size vs penetration.
Consulting deck · market_landscape · size_opportunity · dense density
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marimekko bullet source-note headline
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Action Titles slide · 88%
Title names opportunity: online grocery underpenetrated.
Before-After-Bridge slide · 60%Online penetration in the e-commerce category (H1 2021)
Concrete Language slide · 80%Quotes 2% penetration vs 50% retail share.
Market Segmentation Pyramid slide · 70%Grocery as e-commerce's last frontier: Grocery currently accounts for over 50% of all retail spend in SEA.
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