Altagamma 2018 Worldwide Luxury Market Monitor · page 39 of 51
Uses a 'From-To' framework to contrast traditional product-centric positioning with competency-based market positioning.
Consulting deck · comparison_table · compare_options · sparse density
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Slide schematic 4/4
diagram 1/1 list 2/2 title 1/1
Components 4
process comparison comparison headline
Tools 3
2x2 matrix slide · 70%
list/comparison: TO: IT (***), CORE COMPETENCES, ONE MARKET list/comparison: FROM: IT BAG, CORE OFFER, POSITIONING
Action Titles slide · 75%Title: 'Companies defined by core competences not contingent offer'
Picture Superiority Effect slide · 60%Process diagram with brand logos/icons illustrates the trajectory
Metrics 0
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Frameworks 1