GLOBAL LUXURY MARKETS: ~1.2T€, WITH 5% REAL-TERM GROWTH IN 2018
Altagamma 2018 Worldwide Luxury Market Monitor · page 3 of 51
The chart uses a waterfall structure to aggregate various luxury segments into a total market value of €1,171B.
Consulting deck · market_sizing · size_opportunity · balanced density
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Slide schematic 4/4
chart 1/1 list 1/1 source-note 1/1 title 1/1
Components 4
waterfall bullet source-note headline
Tools 9
Data Story Arc loop · 75%
Loop opens with context (segments) → conflict (growth gaps) → insight (5% real)
Foreshadowing loop · 60%Personal luxury called out as 'overperforming' to set up the rest of deck
Action Titles slide · 90%Title quotes the headline '~1.2T€, with 5% real-term growth in 2018'
Annotation slide · 85%€-amount and growth % annotated above each segment
Chart Selection Guide slide · 85%Build-up bars sized by category €B with total bar at right
Color Strategy slide · 85%Total bar is bright red; segments greyscale — colour reserved for the answer
Visual Hierarchy slide · 75%Title > total > segment values via size and weight
Von Restorff Effect slide · 85%Red €1,171B total bar pops against grey segments
Waterfall chart slide · 90%chart/waterfall: Waterfall chart showing market segments from Personal Luxury Goods to Total 2018E
Metrics 1
Frameworks 1