Leading marketers promote media effectiveness insights to C-suite to foster organization-wide buy-in
Mastering Marketing Measurement · page 14 of 18
Data from Google/BCG Global Measurement Survey, Q1'25, n=3,140.
Consulting deck · key_takeaways · quantify_impact · dense density
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bar-grouped legend source-note headline
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Action Titles slide · 88%
'Leading marketers promote media effectiveness insights to C-suite...'
Annotation slide · 88%Four +1.2x/+1.3x curved callout arrows over each pair
Chartjunk Elimination slide · 60%chart/bar-grouped: Comparison of engagement levels across four functional groups
Color Strategy slide · 80%Same two-tone green encoding consistent with prior slides
Contrast Principle slide · 88%Leaders vs Others paired bars across 4 audience groups
Small Multiples slide · 90%Four identical bar-pair panels (Marketing/C-Suite/Finance/Analytics)
Metrics 1
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