Only 20% spend 60–65% of their total spends online
Digital consumer spending India · page 6 of 29
The slide uses a color-coded system to map segments (Red=Low, Blue=Medium, Green=High).
Consulting deck · segmentation · decompose_segments · balanced density
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Slide schematic 4/4
disclaimer 1/1 list 1/1 table 1/1 title 1/1
Components 4
disclaimer bullet data action-title
Tools 5
Chunking loop · 75%
Spenders chunked into Low/Medium/High tiers for digestibility.
2x2 matrix slide · 70%table/data: Low (45-50%, 5-10%), Medium (30-35%, 30-35%), High (15-25%, 60-65%)
Action Titles slide · 92%Title quotes the insight: 'Only 20% spend 60-65%...'.
Color Strategy slide · 82%Low=red, Medium=blue, High=green spectrum.
Visual Hierarchy slide · 78%Three rows (share / spend / categories) tiered by importance.
Metrics 1
Frameworks 1