Digital consumer spending India · page 24 of 29
The slide uses a stepped layout to show progression across customer segments.
Consulting deck · initiative_list · present_solution · sparse density
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Slide schematic 4/4
diagram 1/1 image 1/1 list 1/1 title 1/1
Components 4
process icon-grid bullet headline
Tools 6
Callback loop · 85%
Re-uses the Non-buyer/Occasional/Frequent scaffold introduced on p.10.
Action Titles slide · 85%'Key interventions for driving growth in digital transactions'.
Color Strategy slide · 88%Cascading bars colored red→blue→green map to the 3 buyer segments.
Deploy / Reshape / Invent (BCG) slide · 80%list/bullet: Non-buyer: Drive adoption; Occasional shoppers: Increase frequency; Frequent shoppers: Retain/Expand share of wallet
Law of Similarity slide · 75%Identical bar treatment groups interventions visually.
Visual Hierarchy slide · 78%Stepped staircase visually orders interventions by segment overlap.
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Frameworks 2