Digital consumer spending India · page 10 of 29
The slide uses a simple linear process flow to represent consumer maturity.
Consulting deck · customer_journey · present_framework · sparse density
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Slide schematic 3/3
diagram 1/1 framework 1/1 title 1/1
Components 3
process instance headline
Tools 7
Foreshadowing loop · 80%
Plants the 3-segment scaffold paid off in the interventions slides.
Action Titles slide · 75%'The evolution of the Indian buyers' frames the model.
Color Strategy slide · 88%Red→Blue→Green encodes maturity stage; reused in pp.24-25.
Customer journey map slide · 70%diagram/process: Non Buyer -> Occasional Shopper -> Frequent Shopper
Mapping slide · 78%Left-to-right arrows map progression of buyer behaviour.
Maturity model slide · 70%framework/instance: Maturity Model
Picture Superiority Effect slide · 85%Three large circles with people/laptop/cart icons replace text.
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Frameworks 2