Friction map | To quantify the weight of each emotional and functional friction, 2.600 individual luxury customer journeys were mapped...
True-Luxury Global Consumer Insights 9th Edition · page 28 of 35
The slide uses a customer journey map framework to visualize friction intensity across different stages of the luxury buying process.
Consulting deck · customer_journey · illustrate_case · dense density
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Slide schematic 6/6
callout 1/1 diagram 1/1 framework 1/1 paragraph 1/1 source-note 1/1 title 1/1
Components 6
primary customer-journey instance paragraph source-note headline
Tools 3
Metrics 1
Frameworks 2