True-Luxury Global Consumer Insights 9th Edition · page 25 of 35
Uses a scatter-plot style layout to categorize customer needs into two distinct groups (A and B) based on impact and frequency.
Consulting deck · diagnosis · diagnose · dense density
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Slide schematic 7/8
callout 2/3 chart 1/1 paragraph 2/2 source-note 1/1 title 1/1
1 without position callout 1
callout
Components 8
primary primary callout scatter paragraph paragraph source-note headline
Tools 5
2x2 matrix slide · 50%
chart/scatter: Severity vs Frequency matrix
Action Titles slide · 88%Title: 'Digital Discontent is built on two gaps...'
Annotation slide · 78%Side callouts 'Bridge gap vs online retailers' / 'Bring magic in-store'
Iceberg model slide · 70%framework/instance: Iceberg Model
Visual Hierarchy slide · 80%2x2 with axes Severity/Frequency separates A and B groups
Metrics 0
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No metrics
No metric insight is anchored to this slide.
Frameworks 2