Shaping Future Indian ME

Slide schematic 11/13

metric 3/4 paragraph 3/3 quote 3/4 source-note 1/1 title 1/1

2 without position metric 1 · quote 1

metric · primaryquote

Components 13

big-number big-number big-number primary paragraph paragraph paragraph testimonial testimonial testimonial quote source-note headline

Tools 2

Concrete Language slide · 70%

'>50%' viewing in regional language is concrete and quantified

Emotional Appeal slide · 60%

Quote-style framing of personal language/microgenre preference

Metrics 1

viewership share share_penetration · >50%

Addressal of personal preferences around language and microgenres also fueling consumption

Frameworks 0

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