Out @ Work Barometer · page 10 of 15
Uses a 2x2 matrix structure (Out/Silent vs Proud/Uncomfortable/Comfortable/Troubled).
Consulting deck · segmentation · decompose_segments · dense density
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Components 13
instance instance instance instance illustration photo photo photo testimonial testimonial testimonial testimonial headline
Tools 7
MECE Principle block · 80%
Out/Silent x Comfortable/Uncomfortable yields 4 mutually exclusive archetypes
Information Gap Theory loop · 70%Archetypes set up the curiosity gap that p.11 paradox slide resolves
Action Titles slide · 80%Title declares '4 LGBT+ archetypes at work are emerging'
Emotional Appeal slide · 80%First-person quotes: 'I have to hide that I'm LGBT+, it's exhausting'
Gestalt Principles slide · 70%Quadrant layout uses proximity/enclosure to group archetypes
Metaphor & Analogy slide · 85%Red paperclip among blue ones for 'Out & Uncomfortable'; mask for 'Silent & Troubled'
Picture Superiority Effect slide · 90%Each archetype anchored by a vivid photo (rainbow arms, paperclip, umbrellas, mask)
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Frameworks 2