Long-run ‘winners’ have been more resilient and have withstood the Covid-19 shock significantly better than their FMCG peers
Fast-moving consumer goods: Driving value creation in an era of disruption · page 7 of 16
The slide uses a bar chart to show performance delta and a list of company examples to illustrate strategic responses.
Consulting deck · case_study · illustrate_case · dense density
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Slide schematic 4/4
chart 1/1 disclaimer 1/1 list 1/1 title 1/1
Components 4
bar-grouped disclaimer bullet headline
Tools 6
Action Titles slide · 90%
Title states insight: 'Long-run winners... have withstood the Covid-19 shock significantly better'
Annotation slide · 85%'+350 bps' bracket annotation between the two bars
Concrete Language slide · 75%Specific 1H 2020 TSR figures and concrete actions per company
Contrast Principle slide · 85%Green Winners bar (-1.5) vs grey All others bar (-5.0)
Credibility Transfer slide · 82%Britannia/Church & Dwight/Dabur/L'Oreal logos plus CEO quote attribution
Emotional Appeal slide · 60%Italicized CEO quote: 'become more agile and nimble... and more fearless'
Metrics 1
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