What it is
You argue the target should be sold to a strategic acquirer or to private equity, because (a) a credible buyer exists who would pay more than the current public-market valuation, and (b) the public-market discount is structural and unlikely to close on its own.
This is one of the rarer activist theses — most activists prefer to capture upside via reform, not exit. But when the math works, it's the cleanest realisation: the deal closes, you collect the premium.
When it's the right thesis
- ✅ The target trades at material discount to comparable transaction multiples (precedents show 30%+ premiums available)
- ✅ A credible buyer universe exists — sector consolidators, PE firms, foreign strategics
- ✅ The target is sub-scale or strategically isolated — better off inside a larger platform
- ✅ Standalone path requires execution risk that a strategic buyer can absorb more easily
- ❌ Don't propose if no plausible buyer (regulatory blocks, geopolitical concerns)
- ❌ Avoid if management is actively running a competitive process — public pressure can disrupt it
- ❌ Skip if the target is structurally important (national-security industries, critical infrastructure)
Required deck content
- Public-market valuation vs. precedent transaction multiples
- Specific buyer universe (named where possible, or category-defined)
- Strategic rationale per buyer type (synergies, vertical integration, geographic expansion)
- Premium math: implied price at precedent multiple, % above current
- Process recommendation: formal strategic review with mandate to consider all alternatives
- Anti-takeover defenses currently in place and how they should be removed (poison pill, staggered board, supermajority requirements)
The deck's primary demand
Almost always: "The Board should launch a formal strategic review with the mandate to consider all transactional alternatives, including a sale of the Company, with findings due [date]."
The activist's job is not to find the buyer (bankers do that). The activist's job is to force the auction.
Common companion thesis types
theses/governance-board.md— boards that resist sale processes often need refreshmenttheses/breakup-spinoff.md— sometimes a partial sale (one segment) is the right movetheses/undervaluation.md— establishes the gap that the sale closes
Exemplars
- Third Point · Campbell Soup (Oct 2018) — sale or breakup framed as alternative to standalone turnaround
- Starboard · Office Depot (Aug 2013) — argued for combination with OfficeMax; deal closed
- Elliott · Riverbed (Mar 2014) — sale-of-company thesis; closed at a premium 12 months later
- Pershing Square · Allergan-Valeant (Apr 2014) — combined sale + hostile bid; Actavis ultimately bought Allergan at 75% premium
- Engaged Capital · Outerwall (Feb 2016) — explicit sale campaign
- Marcato · Sotheby's (Apr 2014) — sale process advocacy
Full list: examples/by_thesis.json → sale_of_company
See also
valuation/precedent-transactions.md— dominant valuation frameworkpatterns/precedent-transaction.md— sector-comp deals as anchorpatterns/governance.md— when board change enables processstorytelling/closing-ask.md— Type 3 (Transact) variant