The single most lucrative slide in the activist canon. McDonald's $46bn real estate. Darden's $67–86 SoP vs. $48 today. Phillips 66's $183 vs. $103. The "big number" the deck is engineered to deliver.

See patterns/sum-of-parts.md for the rhetorical logic. This file covers the physical slide build.

The 2-slide structure

The canonical SoP reveal splits across two slides:

Slide 1 · The build-up table

                                    Multiple    EBITDA      EV
Segment         Comp set            (median)    (LTM, $M)   ($M)
─────────────────────────────────────────────────────────────────
Real estate     Mall REITs (4)      14.5x       $1,820      $26,390
Royalty stream  Franchise QSR (3)    23.0x         $890      $20,470
McOpCo          Restaurant ops (5)   7.5x        $1,210       $9,075
─────────────────────────────────────────────────────────────────
Sum                                                          $55,935
Less: net debt at parent                                     ($8,200)
Less: separation friction (5%)                               ($2,800)
─────────────────────────────────────────────────────────────────
Sum-of-parts equity value                                    $44,935
÷ shares outstanding                                            (1.05B)

PER SHARE                                                    $42.80
                                                             ━━━━━━━

Current share price                                          $33.00
Implied upside                                               +30%

Critical features:

  • Net debt and friction explicitly subtracted — pre-empts "you ignored stranded costs"
  • Multiple median, not max — show the range in a footnote, but use median for the headline number
  • One row per segment, max 4–5 segments — more becomes a spreadsheet
  • Source line for each comp set (10-K segment data + peer 10-Ks)

Slide 2 · The "big number" reveal

The visual punchline. One slide, full page.

┌─────────────────────────────────────────────────────────┐
│                                                         │
│                                                         │
│                                                         │
│                                                         │
│             $42.80                                      │
│             per share                                   │
│                                                         │
│             vs. $33.00 today                            │
│                                                         │
│                                                         │
│   ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━    │
│                                                         │
│   The market values McDonald's as a restaurant operator. │
│   It owns $46bn of real estate.                         │
│                                                         │
└─────────────────────────────────────────────────────────┘

Specifications:

  • Number is enormous (160–200pt serif) — the only thing on the slide
  • Comparison to current in 24pt below (smaller, neutral colour)
  • One-line explanation in 18pt italic serif — the thesis distilled
  • No chart, no source line (sources are on the build-up slide)

Variations

A · The bar chart variant (current vs. SoP, side by side)

   $50 ┤                          ╔═════════════════════╗
       │                          ║  $42.80             ║
       │                          ║  Sum-of-parts       ║
       │                          ║                     ║
       │                          ╠═════════════════════╣
   $40 ┤    ╔═══════════════╗     ║  Real estate $25    ║
       │    ║  $33.00       ║     ║                     ║
       │    ║  Current      ║     ║                     ║
       │    ╠═══════════════╣     ╠═════════════════════╣
   $30 ┤    ║  Restaurant   ║     ║  Royalty stream $14 ║
       │    ║  operator     ║     ║                     ║
       │    ║  multiple     ║     ╠═════════════════════╣
       │    ║               ║     ║  McOpCo $4          ║
       │    ╚═══════════════╝     ╚═════════════════════╝
       │
       │       Today                Sum-of-parts
       └───────────────────────────────────────────────────

Used by: Pershing Square / McDonald's (2005), Trian / DuPont (2015), Elliott / Phillips 66 (2025). Stacked-bar segmentation makes the "hidden value" visually concrete.

B · The scenario table

When the SoP has multiple plausible outcomes (depending on multiple assumptions), use a 3-column table: Bear / Base / Bull.

Scenario          Bear     Base     Bull
─────────────────────────────────────────
Real estate (×)   12.0x    14.5x    17.0x
Royalty (×)       18.0x    23.0x    28.0x
McOpCo (×)        6.0x     7.5x     9.0x
─────────────────────────────────────────
Per share         $36      $42.80   $50.20
─────────────────────────────────────────
Upside vs. $33    +9%      +30%     +52%

Adds defensibility — sceptics see you've considered the downside.

C · The conglomerate-discount overlay

Add a horizontal reference line on the bar chart marking the average conglomerate discount (~15–25% historically). Frames the SoP gap as the discount the market is currently pricing in.

Common mistakes

  1. Optimistic multiples without justification. If you assigned peer-MAX multiples instead of median, your number is academic. Use median + sensitivity.
  2. Ignoring stranded costs. Spinning costs $20–60M annually in stranded overhead for a typical mid-cap. Subtract it.
  3. Hiding the build-up table. Some decks put SoP only as the big number — sceptics need the build to verify. Show both slides.
  4. Per-share number rounded too aggressively. "$42.80" is more credible than "$45" even if your underlying math has identical precision. The decimal signals work was done.
  5. Forgetting net debt. Recurring error. Always start from EV, end at equity, divide by share count.

Exemplars

  • Pershing Square · McDonald's (Nov 2005) — the masterclass. Two-slide structure with build-up table + reveal.
  • Pershing Square · Howard Hughes Sohn (May 2017) — single-slide reveal, $200+ per share thesis.
  • Trian · DuPont (Feb 2015) — 6-segment SoP, scenario table variant.
  • Trian · PepsiCo (Jul 2013) — snacks-vs-beverages reveal with precedent multiples cited.
  • Elliott · BHP Billiton (Apr 2017) — DLC + petroleum SoP, single reveal.
  • Elliott · Phillips 66 (2025) — modern variant, $183 per share big-number with stacked-bar segmentation.

See also

  • patterns/sum-of-parts.md — when to use this pattern
  • valuation/sum-of-parts.md — the analytical framework
  • slides/peer-gap-chart-recipe.md — the sibling visual (used to defend each segment's chosen multiple)
  • slides/visual-craft.md — the "big number" principle