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Value Proposition Canvas

Found in 354 slides across 334 decks in our corpus.

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Canon JSON Slides JSON
Value Proposition Canvas pattern illustration

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Value Proposition Canvas

Mapping customer jobs/pains/gains to your value proposition

Category
Block
Source
Alexander Osterwalder, Value Proposition Design (2014)
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overview

What you need to know

Definition What is it?

Mapping customer jobs/pains/gains to your value proposition

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

354 matching slides Tool evidence for Value Proposition Canvas
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