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Unexpected Pattern

Found in 109 slides across 71 decks in our corpus.

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Canon JSON Slides JSON
Unexpected Pattern pattern illustration

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Unexpected Pattern

Breaking a pattern to create surprise and attention

Category
Slide
Source
Chip & Dan Heath, Made to Stick (2007)
Open in Learn

overview

What you need to know

Definition What is it?

Breaking a pattern to create surprise and attention

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

109 matching slides Tool evidence for Unexpected Pattern
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