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Loss Aversion

Found in 140 slides across 112 decks in our corpus.

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Loss Aversion pattern illustration

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Loss Aversion

Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss

Category
Block
Source
Amos Tversky & Daniel Kahneman, Prospect Theory (1979); Growth.Design Psychology
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overview

What you need to know

Definition What is it?

Losses are felt 2x more strongly than equivalent gains - frame stakes as potential loss

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

140 matching slides Tool evidence for Loss Aversion
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