Evidence Matrix pattern illustration

Learn pattern

Evidence Matrix

Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type

Category
Block
Source
Consulting best practices (McKinsey, BCG, Bain)
Open in Learn

overview

What you need to know

Definition What is it?

Planning visual assets: Claim → Evidence Needed → Data Source → Visual Type

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id