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Credibility Transfer

Found in 1,201 slides across 559 decks in our corpus.

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Canon JSON Slides JSON
Credibility Transfer pattern illustration

Learn pattern

Credibility Transfer

Borrowing authority from trusted sources or vivid details

Category
Slide
Source
Chip & Dan Heath, Made to Stick (2007)
Open in Learn

overview

What you need to know

Definition What is it?

Borrowing authority from trusted sources or vivid details

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

1,200 matching slides Tool evidence for Credibility Transfer
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