Centre-Stage Effect pattern illustration

Learn pattern

Centre-Stage Effect

People tend to choose the middle option in a set - place preferred option centrally

Category
Slide
Source
Valenzuela & Raghubir (2009); Growth.Design Psychology
Open in Learn

overview

What you need to know

Definition What is it?

People tend to choose the middle option in a set - place preferred option centrally

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id

Examples

Slide evidence

13 matching slides Tool evidence for Centre-Stage Effect
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