Audience Segmentation pattern illustration

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Audience Segmentation

Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics

Category
Block
Source
Nancy Duarte, Resonate (2010)
Open in Learn

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Definition What is it?

Grouping audience by attitude toward your message: Champions, Neutrals, Skeptics

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id