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Audience Definition

Found in 6,432 slides across 3,987 decks in our corpus.

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Audience Definition pattern illustration

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Audience Definition

Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?

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Source
Launchpad Framework; Nancy Duarte, Resonate (2010)
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What you need to know

Definition What is it?

Six key questions: Who are they? What do they know? What do they believe? What do they care about? What do they fear? What decisions can they make?

5 fields pending DB enrichment

These columns either grow organically as the pipeline observes the canon entry in real slides, or need manual enrichment in the source-of-truth DB. Surfaced here for transparency.

  • when_to_use
  • why_it_works
  • signals
  • antipattern
  • body_doc_id