Segmentation Split pattern illustration

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Segmentation Split

Divide a whole into meaningful segments to reveal hidden patterns

Category
Consulting Framework
Structure
The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference
Best for
Customer analysis, market research, resource allocation
Source
Market segmentation methodology
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overview

What you need to know

Definition What is it?

Divide a whole into meaningful segments to reveal hidden patterns

Structure How is it structured?

The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference

Best fit When does it fit best?

Customer analysis, market research, resource allocation