Anchor

Learn pattern

Set a high reference point to make your actual proposal seem reasonable and attractive

Category: Persuasion
Structure: The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal
Best for: Pricing discussions, negotiation, budget requests
Source: Behavioral Economics (Anchoring)

framework reference

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overview

What you need to know

Definition What is it?

Set a high reference point to make your actual proposal seem reasonable and attractive

Structure How is it structured?

The Extreme Option (The Anchor) -> The Flaws of the Extreme -> The Balanced Proposal

Best fit When does it fit best?

Pricing discussions, negotiation, budget requests

Examples

38 matching slides Story loop evidence for Anchor

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