{
  "docId": "019f6b8f-7c19-74df-a843-cbac86240e6b",
  "docSlug": "jarvis-windows-the-next-killer-application-on-the-internet",
  "documentTitle": "Windows The Next Killer Application on the Internet",
  "authorId": "windows-the-next-killer-application-on-the-internet",
  "authorName": null,
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": null,
  "orientation": null,
  "aspectRatio": null,
  "pageNumber": 13,
  "pageCount": 16,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "other",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Historical Microsoft internal document regarding the 'Extend' phase of their Internet strategy.",
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019f6b8f-7c19-74df-a843-cbac86240e6b/13",
  "deckHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b",
  "deckJsonHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b.json",
  "deckAnchorHref": "/decks/019f6b8f-7c19-74df-a843-cbac86240e6b#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.8,
        "x": 0.1,
        "y": 0.68
      },
      "kind": "list",
      "text": "Complement existing support to include integrated support for standard protocols; Leverage new technologies to provide support for Microsoft customers w/ Internet access; Enhance employee access to the Internet as a research tool; Consolidate PSS and Marvel support by offering Internet access to Marvel",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cf970bd-a8b3-4308-b581-f1372a31b5a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.8,
        "x": 0.1,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Once we deliver core Internet connectivity technologies with the base system, it becomes easier to exploit the infostructure to win the mind- and marketshare of the Internet community...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11a8ae27-16b5-468f-a286-b2f4118ed4c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.1,
        "y": 0.08
      },
      "kind": "title",
      "text": "Phase 2: Integrated Internet Clients and Servers (Extend)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "492c8c49-1ff9-4d62-8a9d-24bf312ca82a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "085e9714-3406-4dc7-844c-75c52f6b7e72",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation provides a phased approach to satisfy the need.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 1,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "8df9ef3d-6498-4274-8015-26003e0ae4d8",
      "evidence": "The presentation provides reasons for Windows to be the next killer application.",
      "position": 0,
      "objective": "Why Windows now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}