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  "documentTitle": "Windows The Next Killer Application on the Internet",
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  "notes": "This is the famous 'Embrace, Extend, Innovate' slide from the 1995 Microsoft internal memo.",
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      "text": "In order to build the necessary respect and win the mindshare of the Internet community, I recommend a recipe not unlike the one we've used with our TCP/IP efforts: embrace, extend, then innovate.",
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      "text": "Our increased participation in the Internet will yield results, however we must exercise caution as we become more active in this infostructure. Although Microsoft has built a fair amount of respect in the TCP/IP community, our global presence on the Internet is hardly secure.",
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      "text": "Although we are years behind many of our competitors on the Internet, our agility and creativity will allow us to catch up quickly. Be aware that the Internet presents a strange culture with a deep-rooted history that we cannot safely ignore.",
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