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      "text": "1 'Economic Value Added' is a registered trademark of Stern, Stewart & Co.",
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      "text": "Usefulness: Valuation is about judgement, and multiples provide a framework for making value judgements. Simplicity: Their very simplicity and ease of calculation makes multiples an appealing method. Relevance: Multiples focus on the key statistics that other investors use.",
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      "text": "Source: UBS Warburg",
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      "text": "Table 1: Advantages and Disadvantages of Valuation Multiples. Advantages: Useful, Simple, Relevant. Disadvantages: Simplistic, Static, Difficult to compare.",
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      "text": "Valuation Multiples: A Primer",
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