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  "documentTitle": "Tractors and computers DEC",
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  "notes": "This appears to be a transcript or a letter from a customer describing their buying experience, used to draw a parallel to a digital product context.",
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      "text": "Sometime I'd like to have you explain whether there is a parallel at Digital with this or not.",
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      "text": "If I don't get tired of the whole idea of a backhoe after trying to figure out the pile of literature I have, I'll try talking to the salesman and see how I do. It takes a lot of nerve because I feel intimidated by my lack of knowledge about the equipment and also about the traditions of buying in this market. I don't know if you pay list price or whether you look for a 20% discount. I also have to build up my nerve because I am embarrassed when they act surprised that I don't know how deep a ditch I want to dig and how heavy a load I want to lift, and I don't even know how high I want to lift the load.",
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      "text": "I stopped by the Ford place while going between plants and felt guilty about getting involved with the salesman and so I didn't talk to anyone. I was afraid that once I did start talking I would get involved for a long time and I wasn't sure that the salesman would understand the difference between the models anyway. My guess is the salesman would, first of all, sell only the tractor models which he has had experience in selling and would not get involved or feel at ease with the tractor models which he did not have experience with. Then there is the other type of salesman, who I am sure is in this field as in all others, who once he got hold of you would spend most of the time telling about his experiences when he used to sell John Deere Tractors and avoid all technical issues involved in the present line which he is selling.",
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