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  "documentTitle": "Tractors and computers DEC",
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  "notes": "Historical memo from Ken Olsen (founder of DEC) dated 1978.",
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      "kind": "paragraph",
      "text": "One brochure brags about the wonderful feature of having a 3 point hitch. It goes into great technical detail of what the pin sizes and dimensions of the hitch are and how much power it has but no where does it ever describe what the advantages of a 3 point hitch are and what you sacrifice in order to get it. With all the beautiful color brochures and the glowing claims made for their tractors which are obviously aimed at the layman, the real questions can only be answered by an expert who happens to know what a 3 point hitch is.",
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      "kind": "paragraph",
      "text": "TO: Andy Knowles\nCC: Operations Committee\nDate: 1 AUG 78\nFrom: Ken Olsen\nDept: Administration\nMS: ML12-1/A50 Ext: 2300",
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      "text": "The other day I stopped at a Ford tractor place and went through their literature rack to get some background information on tractors. They had two kinds of literature. One is a colored brochure with beautiful pictures and glowing terms describing what their tractors would do and the other, black on yellow data sheets which are very plain and just filled with numbers.",
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      "text": "I am in the market for a backhoe. It is not an important project and I am embarrassed to spend such time on it, but it is an interesting experience.",
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      "text": "Everything in the literature is positive and beautiful. I then tried to study the data sheets. These too seemed to be made by separate product lines even though their tractors were almost identical. They vary from two pages to eight pages and there is no consistency in the way in which the data is presented.",
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      "text": "They have four models which I think may cover my needs but they all say they are made by different product lines. They seem to compete with each other in who can make the most expensive, beautiful, color brochure and it appears they are more in competition with each other than with other tractor manufacturers. No way would they explain why one Ford tractor would have advantages over another.",
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      "text": "I thought one way of comparing would be to find out what each model weighed so that I could make a guess as to which one had more power and more value. One data sheet had no weights, the next had a tractor without a loader and without a backhoe, the next had a tractor and a loader and the fourth had a tractor, loader and a backhoe. There were all possible combinations and no way of comparing them.",
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