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  "documentTitle": "Thoughts on Messenger business ecosystem",
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  "notes": "This appears to be a page from a text-heavy internal strategy document or memo.",
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      "kind": "paragraph",
      "text": "Intuitively, this seems like it would be useful, but there's a very high quality and relevance bar before this becomes annoying. We should be very conservative about when and how we insert information while we're ramping up.",
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      "text": "There are other types of content to consider, like stickers or in-message games. These could help us make money, but they will also have the property that they make Messenger better for people and get people more invested in the product.",
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      "text": "It's worth noting that what businesses pay us for here will be different from the ecosystem above where people interact with business entities directly. In a way, this has similarities to a traditional display ads business.",
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      "text": "The basic idea here is that if you ask a friend a question as part of your message thread with them and we know the answer, it could be useful for you to show you the answer inline in your conversation.",
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      "text": "After message threads and the discovery tab, the third business touch point is inline during message threads with people you're talking to. This is different from the ecosystem of interacting with business entities described in the first two touch points.",
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      "text": "My guess is that we'll want to experiment with all of these things but will need to be careful. We'll need to be disciplined about starting off by building a valuable people-centric consumer experience.",
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