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      "text": "There are a few reasons this is a very powerful new way to interact with businesses, especially local businesses. First, everyone knows language but people hate calling businesses, so texting is a natural",
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      "text": "Instead, I think we should build an automated system that understands basic natural language so that business entities can respond automatically and instantaneously to people.",
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      "text": "That brings us to the second experience -- you messaging a business and having it reply to you. In the Messenger business ecosystem, a thread with a business is the equivalent of a page on Facebook.",
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      "text": "If we can pull this off, then we can enable experiences like you're walking down the street and get a notification for a personalized offer to a nearby shop based on your identity and history there.",
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      "text": "This would enable businesses to respond to both informational questions like \"Are you open now?\" as well as actionable questions like \"Can you make me a tall mocha frappucino?\".",
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      "text": "Interruptive examples like this may be the long term, but before we get there we will likely want to explore silent messages first since they're less disruptive.",
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      "text": "Regardless, even silent messages are disruptive to the high signal and intimate feeling of the product today, so I wouldn't even start there. Instead, I'd start by building person-initiated threads with businesses...",
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      "text": "The naive answer is that the business owner can reply when they get around to it. I think we can support this behavior, but this is very slow and not a great experience for the person messaging the business.",
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