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      "text": "At the most basic level, there are three ways that I expect people will interact with business content:\n- A business can send you a message just like a person can today. Alternatively, you can send the business a message and it can reply.\n- We will have a discovery tab within Messenger...\n- While you're in a thread messaging with a person, we can show content inline...",
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      "text": "I'll discuss how much inventory will be available in each of these in more detail below, but for now I just want to call out that while the first and third touch points will eventually make up the vast majority of our inventory...",
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      "text": "You can think about the discovery tab roughly like how we or Google thought about our right hand column ads before putting ads in News Feed or on top of search respectively.",
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      "text": "So even though businesses will bid to pay us for performance actions like getting someone to buy something or getting someone into their store rather than paying us for the payments directly, building out payments and transactions is strategically important...",
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      "kind": "paragraph",
      "text": "I'm going to start by outlining some of the touch points for people to interact with businesses in Messenger. Further below, I'll outline a framework for how many ads we can show at different stages in the evolution of this business.",
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      "text": "For example, consider the value of search ads on desktop vs mobile ads today. The mobile ads are worth far less because of all the friction to transacting: the landing pages are worse and payments are worse.",
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      "kind": "paragraph",
      "text": "Like any ads business, the two levers to understand its potential scale are how many ads you can show and how well the ads perform.",
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