{ "docId": "019f6b8f-715e-72b8-a0bf-3aac847c79a0", "docSlug": "jarvis-thoughts-on-messenger-business-ecosystem", "documentTitle": "Thoughts on Messenger business ecosystem", "authorId": "thoughts-on-messenger-business-ecosystem", "authorName": null, "documentKindSlug": "deck", "documentKindLabel": "Deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": null, "orientation": null, "aspectRatio": null, "pageNumber": 10, "pageCount": 13, "prevPage": 9, "nextPage": 11, "slideType": "key_messages", "function": "summarize", "density": "dense", "nDataPoints": 4, "notes": "The slide is formatted as a series of paragraphs, likely an excerpt from a memo or internal strategy document.", "elementsJson": null, "metadataConfidence": 0.9, "imagePath": null, "slideHref": "/slides/019f6b8f-715e-72b8-a0bf-3aac847c79a0/10", "deckHref": "/decks/019f6b8f-715e-72b8-a0bf-3aac847c79a0", "deckJsonHref": "/decks/019f6b8f-715e-72b8-a0bf-3aac847c79a0.json", "deckAnchorHref": "/decks/019f6b8f-715e-72b8-a0bf-3aac847c79a0#slide-10", "components": [ { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.6 }, "kind": "paragraph", "text": "Focusing After Party on Messenger is also about where there's the most leverage. There are currently only ~50 million After Party-eligible actions in the main composer today, so the ~7 billion mobile messages in Messenger and >20 billion in WhatsApp should be a more leveraged surface to redirect this work once it's a good experience. Even if only >1% of messages have any relevant context for an After Party experience, that would still be more After Party actions in Messenger alone than in the main app.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "144a90a2-e35e-47a9-af20-bd82a0aa6485", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.8 }, "kind": "paragraph", "text": "There are other threads of work related to contextual understanding and inline replies as well. One question I've thought a lot about is how people will find the right businesses to message in the first place. One possible answer to this is that you'll search for them. For example, if you want to see if a restaurant is open or get reservations, you could search for that restaurant and then ask it your question. But this seems clunky to me.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "482861e1-de33-4180-bdf3-1db2521a82a5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.8, "x": 0.1, "y": 0.05 }, "kind": "paragraph", "text": "Inserting relevant context inline is closer to a traditional search business. We can show only show relevant context inline in response to the right prompt, and when that prompt appears, we can show whichever bit of relevant context we think is most valuable, taking into account both engagement and revenue.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5bc8ebb9-d569-4b86-af58-3146cc41b68b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.4 }, "kind": "paragraph", "text": "Further, getting good at showing relevant content in response to contextual cues is something we're already working on in Utility with After Party, where we show relevant contextual information after you check in or post with other structured minutia from the composer in our main app. That means we should be able to take that team's effort, apply it to Messenger and start seeing an early experience here without many months of work.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "87a78ae0-8512-497b-8dd3-2bbfffd3fdb4", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.2, "w": 0.8, "x": 0.1, "y": 0.2 }, "kind": "paragraph", "text": "Because this is a different kind of business, we could postpone developing this touch point until later and just focus on the touch points above for the first few years. However, the technology required to understand natural language context to power this touch point will be significantly overlapping with the technology required to build the first ecosystem above, so once we've developed it I see little reason to wait to get started here.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "998d1960-d570-44dd-a44b-0832916f3b38", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "b50be875-7b44-46dc-b755-4d3d612b373b", "evidence": "Focusing After Party on Messenger is also about where there's the most leverage.", "confidence": 0.7 }, { "name": "Hypothesis-Driven Structure", "slug": "hypothesis-driven-structure", "agent": "Architect", "layer": "slide", "matchId": "2cc69136-44bb-48bb-9bb0-3e79b4622d04", "evidence": "There are currently only ~50 million After Party-eligible actions in the main composer today, so the ~7 billion mobile", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 13, "from": 10, "beatId": "539ca089-fe18-4ad7-8148-51aea34a4dbf", "arcName": "The Sparkline", "arcSlug": "sparkline", "beatName": "New Bliss", "beatSlug": "sparkline-new-bliss", "evidence": "The deck concludes with a roadmap.", "position": 2, "confidence": 0.6, "parentBeatName": "Resolution", "parentBeatSlug": "resolution" } ], "loops": [ { "to": 12, "from": 2, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "ed30ef13-86ba-4a1e-a16d-a696543d905a", "evidence": "The deck repeatedly emphasizes key messages.", "position": 0, "objective": "Why Messenger business ecosystem matters", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }