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  "documentTitle": "The web is the next platform",
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  "notes": "This is a page from the famous 'The Web is the Next Platform' memo by Bill Gates.",
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      "text": "There was a time when we thought that we could just 'build it and they will come' with MSN... These technology choices are unfortunate...",
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      "text": "Now, the UNIX model is one possible way to see the Internet evolving... we may 'pull a Windows' and end up dominating the online world.",
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      "text": "On the other hand, it is also possible that some company will 'pull a Windows' by taking a leadership position of enhancing the Web...",
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      "text": "If we don't quickly become the supplier of choice for Internet technology, the Internet will grow and change under someone else's influence, and we risk losing the standard setting role...",
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      "kind": "paragraph",
      "text": "With LanManager, the compatibility point was Novell Netware... With Windows NT and Windows 95 embracing Netware, we're finally starting to gain some ground here.",
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      "text": "The battle for control of the online world is much bigger than anything Microsoft has ever faced... The promise of gigantic revenue streams... are drawing established companies...",
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      "text": "When I reflect on some of our previous 'big bang' efforts -- OS/2 and LanMan -- the key mistake we made was not to focus on compatibility enough.",
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      "text": "1.2. Why do we need to start from the Web today?",
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