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      "text": "1. They're too rigid to create the reporting your business needs. Weak. 2. They require you to adapt your systems to fit their reporting. Lame. 3. Changes you make to your business break everything. Frustrating.",
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      "text": "Over the last decade, we've seen an explosion in subscription-based businesses... ARR reporting is still a f****ing nightmare.",
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      "text": "This book will help you avoid making that mess yourself. It's written for the first finance or data hires at early-stage SaaS companies.",
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      "text": "Out-of-the-box solutions that sit on top of your billing data don't work either. They fail for a variety of reasons, including:",
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      "text": "Of course, you can BYO (bring/build your own). We prefer the get-it-all-into-a-data-warehouse-and-transform approach, but it's really hard if you've never done it before.",
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      "text": "Talk to any startup finance hire, and you'll hear the same story. They spend the first several months on the job cobbling ARR together and then spend years holding it together in a brittle system.",
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